Search engine optmization ( SEO ) is a marketing method used to rank a website higher as possible based on relevant searched queries ( technically we cll them keywords ) in google search engine ( Other search engines linke "Bing" are also avaiable but you will not get much traffic from those sources in general. So google is the search engine where we need to focus on )
You may have found my website via google while looking for web designer or some of my allied services like seo etc. So that is a result of seo ! It is a valueble method of marketing that do take considerable amount of time unlike other methods of marketing we practice in order to get any result but if it is done correctly, you will have very good number of leads for your website which could turn in to potential customers ! Also once ranking is achieved, you will need to carry out a seo maitenance service to make sure that your competitors don't overtake or undo the hard work done by you or the seo service provider !
Several key factors affect seo ranking as follows :
1. Uniqueness of content ( Which means you should not use copy pasted data from other websites ! )
2. Amount of text content and how regularly the website is updated ( Write more and write more freaquently ! Have a blog, if your not running a news like website ! )
3. Number of quality backlinks ( Get more links as possible but qulaity once. Do not do it fast as well ! )
4. How relevant the content is based on titles in your website
5. How fast your website loads and server response time ( Optmize content and also use a fast server ! Try stablehost.com for high speed response time )
6. Mobile friendly or not ( Google loves mobile friendly websites ) Also some other new factors like text content has to be above the fold, ssl and domain extension too helps in ranking.
Well it depends on the comeptition you have in a a particular niche. Higher the competition longer it takes for ranking higher. In general long tail low competitive keywords would rank within around 3-6 months time compared to higher competitive keywords. So your task should be to rank first for low competitive terms and then try high competitive terms. Also patience is a must for seo. If your not having enough patience, unfortunetly this is not fo you. Instead you should try google adword and/or facebook marketing.
Well you can do seo for your html or wordpress website too as I have mentioned all the basics in search engine optmization or I could help you with a seo campaign for your website. ( If you want to rank higher for a tourism/travel related website, please at least have LKR 50,000 monthly budget as the competition is on higher side for that niche.) I have included the seo packages I offer a. If your interested let me know. I could start it soon to help you rank higher in google.
Well no one can guarantee you number one spot or your website will rank within first few slots but I will do my level best to help you reach the first page. In case if ranking is not achieved within maximum time mentioned in each package, 2 months of additional seo will be done for free.